Case
Nick Hampshire
A personal brand site for a speaking coach.
Project
Nick Hampshire
Design & Build
4 weeks
Web Design
Preview
Overview
The brief
A speaking coach needs a site that does what he teaches: command the room, tell a story, end with a clear ask.
Nick coaches leaders on communication, energy and performance. The site opens on one promise and scrolls from hook to proof to story to booking a call.
The challenge
What was in the way
The analytics and feedback agreed:
- Visitors couldn’t tell who Nick helps, or how.
- Four overlapping offers blurred into one.
- The testimonials sat where nobody scrolled.
The approach
How we got there
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Positioning first
Audience, promise and proof, settled before any layout. It became the three-line headline.
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Built like a talk
Hook, proof, method, ask. The promise, a logo wall, “Hi! I’m Nick”, then three ways to work with him.
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Designed for the stage
Near-black ground, spotlit photography, mint headlines. The front row of a keynote.
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One clear action
Every section ends at one teal button: book a strategy call.
On screen
The site, up close
Dark stage, one spotlight. Nick and the call to action are the brightest things on screen.
Full page
Desktop
Mobile
The outcome
What it delivered
A stage that works while Nick sleeps, and a steady stream of calls.
Results
+120%
0.8s
In their words
In truth I didn’t know exactly what I needed, or what “great” looked like for me, until he showed it to me! I was absolutely delighted.
Stefan is much more than a highly talented and innovative creator and designer.
What stood out to me is his care for his clients and the amount of attention and detail he puts into each project, and more significantly, each person. He is a fantastic listener and takes all of your vision on board before working closely alongside you to make your ideas come to fruition. In my case he created two websites which far surpassed any expectations I had.
I had big goals for my projects and business but I needed help with direction and strategy alongside the creation itself. He provided all of this in abundance, providing me with outstanding guidance throughout the process, before creating exceptional results.
Nick Hampshire
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