Nick Hampshire

The brief

A public speaking coach needs a website that does what he teaches: command the room, tell a story and end with a clear call to action.

Nick coaches leaders and teams on communication, energy and performance: workshops for leadership teams, 1:1 executive coaching and speaking at events. The site distils all of that into one promise, delivered like the opening line of a keynote: confidence in communication, energy in leadership, performance at your peak. One scroll takes a visitor from that hook, past the brands he has worked with, through his story and services, to booking a strategy call.

What was in the way

Before the redesign, the analytics and the feedback agreed:

• Visitors could not tell within seconds who Nick helps and how.
• Four overlapping offers (team workshops, executive coaching, wellbeing and event speaking) blurred into one.
• Credibility lived in testimonials nobody scrolled far enough to find.

How we got there

1. 01

   Positioning first

   Workshopped the audience, promise and proof before any layout work began. The result is the three-line headline that now opens the site.

2. 02

   Built like a talk

   Hook, credibility, method, call to action: the promise up top, the logo wall as proof, then “Hi! I’m Nick” and three clear ways to work with him.

3. 03

   Designed for the stage

   A near-black backdrop, spotlight photography of Nick mid-talk and mint headline type. The site feels like the front row of a keynote.

4. 04

   One clear action

   Every section resolves toward the same solid teal button: book a strategy call. Nothing competes with it.

The site, up close

Dark stage, one spotlight. The whole site runs on a near-black backdrop with teal headline type, so Nick, and the single solid call to action, are the brightest things on screen.

What it delivered

The new site gives Nick a stage that works while he sleeps, and a steady stream of strategy calls.