Case

Web Design, 2025

Bird Watcher

A field guide and life list for birders.

Project

Client

Side project

Role

Design & Build

Timeline

Ongoing

Category

Web Design

Preview

Home
Birdwatcher landing page: the headline ‘Keep a life list of the birds you’ve seen’ beside a small preview of the app, a dark sidebar next to four bird photographs led by a kingfisher, with Start your life list and Log in buttons below
The landing page shows the app, not a mood photo.

Overview

The brief

Birding happens in cold fields, gloves on, with seconds to act. Bird Watcher logs sightings fast and helps you identify what you saw.

A personal project. I designed, built and field-tested every part of it.

On screen

The app, up close

A field guide to British birds and a life list of the ones you’ve seen, in one app.

Full page

Species guide, full page
The full field guide from top to bottom: a family filter down the left and a grid of 100 species cards, each with a photograph, common name, scientific name and family
A hundred species, filtered by family.

Desktop

Species detail
Kingfisher species page: a large photograph beside the name and Alcedo atthis, a Log a sighting button, length, wingspan and weight figures, a short description, and Feeding and Where to look sections
One page per species. Identify it, then log it.
My sightings
My life list page showing 2 of 100 species as a row of dots, two filled, above entries for Barn Owl and Green Woodpecker, each with a county, a date and a Remove link
Progress as dots filling in, not a growing table.

Mobile

Mobile field guide with a search box, horizontally scrolling family chips and a two-column grid of bird cards, above a bottom tab bar
The guide
Mobile Kingfisher page with a large photograph, the name and scientific name, a Log a sighting button and the first of the size figures, above a bottom tab bar
A species
Mobile life list showing 2 of 100 species as dots, with Barn Owl and Green Woodpecker entries stacked below, each with county, date and a Remove link
The life list

The challenge

What was in the way

Field testing, quite literally, shaped the priorities:

  • Logging a sighting in other apps took longer than the sighting itself, so the moment was gone before the app caught up.
  • Identification help was buried behind menus, when the whole point was needing it instantly, gloves on, bird already flying off.
  • A lifetime of sightings added up to a list in every app I tried, not something that felt like progress.

The approach

How we got there

  1. The fast log

    Species, location and count, captured on one screen with one thumb, designed with gloves on in mind rather than a bare hand on a desk.

  2. Identification at hand

    A visual species library searchable by size, colour and habitat, so identifying a bird doesn’t mean guessing its name first.

  3. Progress you can see

    Sightings shown as dots filling in against the full species list, not a growing table nobody wants to scroll.

  4. Built and field-tested by the person using it

    Every part designed, built and tried out in the field myself, birding trip by birding trip, rather than guessed at from a desk.

The outcome

What shipped

An app built for the exact conditions it gets used in: cold, gloved, a few seconds to act before the bird moves on.

A personal project, designed, built and field-tested by me, end to end.

Next

Next project

Wrottesley Golf Club

Get in touch

© 2026 Stefan Carter